Soundscape

2012 Challenger Orbit:

Client / Client contact information:
Challenger Motors • Jim Smith

Project:
Lightyears ahead of the competiotion ad campaign

Prepared by:
Zac McDonald

1 Background / Overview:

Launch of the new Challenger Orbit 2012. A modern and sleek car with futuristic design and features.

2) What is the objective, the purpose of the ad?

To appeal to a younger crowd that appreciates that latest in advanced technology

3) Target audience: who are we talking to?

Young Hip Market. Audience appreciates having the newest technology and latest features.

4) What's the single most important thing to say?

How far behind the competition is behind.

5) What are the supporting rational and emotional 'reasons to believe and buy?'

Its years ahead of the competition. The price is excellent for the advances you get.