Soundscape

2012 Challenger Orbit:

Client / Client contact information:
Challenger Motors • Jim Smith

Project:
Lightyears ahead of the competiotion ad campaign

Prepared by:
Zac McDonald

1 Background / Overview:

Launch of the new Challenger Orbit 2012. A modern and sleek car with futuristic design and features.

2) What is the objective, the purpose of the ad?

To appeal to a younger crowd that appreciates that latest in advanced technology

3) Target audience: who are we talking to?

Young Hip Market. Audience appreciates having the newest technology and latest features.

4) What's the single most important thing to say?

How far behind the competition is behind.

5) What are the supporting rational and emotional 'reasons to believe and buy?'

Its years ahead of the competition. The price is excellent for the advances you get.

Emotion in Design

If this ad doesn't give you a cold chill running down your spine and scare you from texting and driving then you are a warp individual. A simple graphic image can say so much more than an ad filled with reasons why you should avoid texting and driving.

This ad screams excitement. It almost give a religious feel to the sport of basketball. It make me feel like I am lucky, because I get to witness these amazing athletes do amazing things night in and night out.

Although pretty risky, I think this might be one of my favorite ads of all times. I relates the world of fashion to addiction, danger and euphoria all without saying it. Support it or not, this ad is powerful on so many levels.

Art and Science? Maybe....

Cna yuo raed tihs? Olny 55 plepoe out of 100 can.
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